Jack Philbin

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You feel lucky as you call the radio station that is offering free Britney Spears concert tickets to caller number 25. You get a busy signal so you dial again, only to get another busy signal. By the time you get through the speed-dialers, the tickets are long gone. Getting a busy signal on the phone is frustrating - especially for the 20 year-old concert-goer who really wants free Britney Spears tickets. "It's a complaint we hear a lot," says one radio promotions specialist. "There are actually people who are experts at getting free concert tickets from radio stations because they're speed dialers. They shut out everyone else." Callers aren't the only ones frustrated. Marketing promotions are measured by how many listeners they attract and keep on attracting. It's what allows stations to help quantify their audience to would-be advertisers. The busy signal means t... (more)